Monetizing Your Niche As A Creative

To be considered creative, you should have a skill or talent, essentially just something that you are good at. It has to be good enough to turn it into something of value that other people would pay for.

For many creatives, the need to make money is what drives them to even create in the first place, and for some others, it's the need to pour out their imaginations and create something different and relevant. But, of course, that is their driving force, so there's a fine line between both.

Listen, as a creative, I did everything I ever did relating to my photography niche for a long time for fun. My niche was initially my escape from my reality. But as I grew and realised that I had to start paying bills and spend money on other expensive things. At this point, I realised I had to monetize my photography skills to make some extra money.

So this bids the question on your mind, how then do you earn money off your niche as a creative? Here are 3 steps to take to monetize your creativity.

Find your niche

Listen, anybody is creative these days; anybody can build a career from the craziest of things. Find something you are passionate about and good at, then build on it. And don't say you have no skills; everyone has something they are good at.

An easy way to help you find your niche is to list out all your hobbies and interests to figure out what you enjoy the most and perform best at.

Polishing your skills

Before even considering making money, you should polish your talent for that target market you are aiming for.

For instance, if your creativity leans towards fashion or couture, you should invest in some courses to help you learn that interest until it becomes your niche, something that you are good at.

In your endeavour to polish your niche, you should also invest in the right equipment as well.

Milk it

Once you have figured out all the above, it's time to take advantage.
First, start selling your creativity and making money off of it.

Second, invest in an online market presence (Social Media) depending on what you plan to sell.

Third, invest in websites that can give you visibility, such as Facebook Marketplace, Twitter and Instagram, find platforms to reach a more comprehensive set of potential customers.

Finally, you need the tools to help you grow this business, as the moment you start selling anything, you become a small business owner.

Discretion: In the first few months, when you first try to monetize, it might be overwhelming for you; you might not get enough sales like you may want to, but you should be patient and push through. You didn't grow your talent overnight; neither can a business.

Conclusively, the three phases highlighted in this post are easy to understand and implement. First, pick a niche that you are passionate about and good at, bringing value to your target market.

Polish that skill till you are good at it, but you should not also stall getting paid for your skill because you have imposter syndrome. Lastly, is to milk what you have to offer.

Hafeedoh Balogun

Hafeedoh Balogun