5 ways to improve the branding of your business

ways to improve the branding of your business

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Back to the branding tips

Branding is simply packaging your business, buttering up your business image to look a certain way in your target audience's minds. Branding is a quick and easy way to stand out and be different from everybody else.

Here are five tips to help you build your brand and take your business to the next level:

Develop Your Identity

What is the embodiment of your brand? What do you strive to become as a brand rather than just a small business alone? If a customer sees your brand, what would they think about it?

It would help if you established your business identity and visuals (logos and brand colours, business cards etc.); the goal here is to make sure that your customers connect with you and your product.

If you already have a clear idea of who you are as a brand, that's great, but when you want to define your brand identity, you should think to answer questions like;

  • ​​What do I want to be known for in the marketplace?
  • What are my company's core missions and values?
  • What kind of difference do I want to make in my industry?

Find your target customers.

You should be clear on who your small business is intended for; you can create for an audience you know nothing of. The goal here is to have a brand that connects with your customers; the only way to do that is by defining who you are trying to connect with your product.

Ask all the essential questions about what kind of audience you are targeting, their education level, gender, what types of products they would generally use, etc. With these questions answered, you can finally create a way to connect and talk to them with your already established brand identity.

Get a clear view of what is working in your industry

In branding your small business, you have to look for all means to stand out; that is the key to effective branding strategies.

Whatever industry your business is in, you should take a page or two out of your competitors' books. The goal here isn't to steal or be a rip off of their ideas; it is just a way to connect you to the trending industry efforts to build your brand on it accordingly.

For example, if your business sells food, surf the internet and research what other food businesses are doing and how you can fit that information into your branding style.

Put some elbow grease into your visuals- think outside the box

Once you have all your answers to the above questions, it is time for you to take the bold step of building retention in the minds of your target customers. Some of the ways to do this are:

  • Investing in better product packaging- Omo, don't be one of those businesses that give their customers poly bags for everything they buy. The first thing your customers will see and touch is your packaging before the product itself; set yourself apart from what everyone else is doing.
  • Get a social media page and website- This is a digital business location for your business; it is one of the first places your customers go to get information about your business. Therefore it should be consistent with the whole brand you are pushing.

Be Unique

As a small business, you need to be creative—yes, you don't have to spend millions of naira on advertising and branding as big firms do; you must be creative in choosing to brand and market your product. There are many ways to get your business noticed through proper branding; think of your brand packaging as a subtle way to get your brand noticed.


However, it would help if you kept in mind that your brand packaging is not limited to the above; there's much more than you can try out. You have to constantly expose your brand image and personality to growth; as a small business, this branding phase can get expensive, so get ready.

Hafeedoh Balogun

Hafeedoh Balogun